Artists have NEVER had the amount of
freedom and advantages of being an independent artist as they do
today. In earlier ages, the record companies were
everything. Don't underestimate them in today's world though,
they still have 1,000 times more contacts and resources than the
independent artist will ever have, but my point is that independent
artists have never been able to strive in the past as well as they can
today. Let me explain.
What is the most
popular form of music purchasing in today's world?Most will say the
internet of course - iTunes, etc
Before the internet, you had to buy
CD's from retail stores. Of course the independent artist could
sell their own CDs after shows, but that isn't much compared to having
your CD in every retail store throughout the country. In this
obsolete situation, only the artists with record label support could
get their CD on the store shelves. Why would a store waste shelf
space by putting an unknown album on their shelves when they can put
other CDs that are guaranteed to sell thousands of copies? They
wouldn't. So in this obsolete situation, you would be out of
luck. BUT, since iTunes has become one of the main sources of
music purchasing, you are in great luck. When CD sales relied on
selling hard copies off store shelves, guess how much that costs?
The materials, packaging, etc can cost up to hundreds and hundreds of
thousands of dollars depending upon the quantity. Guess how much it costs to sell that same
album in digital form off of iTunes? Nearly nothing. No
material costs, no packaging costs. All you have to do is make
ONE copy of the song and that ONE copy can generate MILLIONS of sales,
where as in the obsolete music business it would take MILLIONS of
copies to make MILLIONS of sales. See what I mean?
You can have an equal amount of product on the "digital shelves" as any
famous singer in the world - that eliminates your dependance on a
record label to fund the massive production costs of putting an album
in every store across the nation.
What Record
Labels Don't Want You to Know...
Introducing TuneCore.
So what is so great about this for
the independent artist? You can now get your music on iTunes
WITHOUT any record label support. Go
tohttp://www.tunecore.comto get your music on iTunes. You,
as an individual, can put your music into the same exact database that
all of the major labels put all of their professional singers' music
into. This is the obsolete music industry equivalence to having
your CD right next to the CDs of your favorite artists on the shelves
of Target, Best Buy, Walmart, Tower Records, or any other retailer that
you used to buy CDs from. This is literally a music business
revolution that dilutes the massive power of record labels while
empowering the individual artist.
Now that the individual has just as much "digital shelf space" as any
other artist in the world, the individual artist with enough popularity
can get 100% of the sales instead of just a small 8-18% that you would
get from your record label. Of course record labels still
have much more production and marketing power than you, but the fact
that you can now sell your music to the entire world all by yourself is
just a complete revolution that record labels don't want you to learn
about.
I have recently been working with an
artist who did all of this on his own personal budget. He ended
up generating hundreds of thousands of downloads off iTunes and was
soon getting calls from MTV asking permission to put his music in the
background of shows such as Laguna Beach, The Hills, and Next.
All of this attention attracted FOX news to interview him about his
success. He did it all on his own by uploading his songs onto
iTunes, just like a record label would have done for him - but he did
it himself and got all of the profits for himself.
In today's world, record labels are
for the huge artists that can't possibly manage their career by
themselves. They need a team of people for management, a team of
people for touring, a team of people all of that kind of stuff.
The individual artist, however, can now take control of their career
and actually start one on their own. Most record labels want to
pickup an artist who has already somewhat established themselves
because it can be a big waste of time and money to sign an unknown
artist and spend millions of dollars on promotions, marketing,
production, etc and then end up selling no records. Colbie Caillet is a
good example of this - her song "Bubbly" got hundreds of thousands of
downloads and the word started spreading about her and then record
labels put an eye on her, and now she has a record deal. She proved
herself as an artist that people wanted to listen to, and that is
exactly what record labels look for.
So now that you know how to get your
music out to the entire world to purchase, you have to produce your
songs if you haven't already. If you don't want to pay for a
producer and studio time, then you can get great quality recordings
with the right equipment in your home (just remember that you get what
you pay for - so don't go cheap to save money or you you are buying a
cheaper quality). Of course I will recommend professional
production, but in this new age where you can sell your music as an
independent artist from your home computer, why not try to produce the
music on your home computer too!? Go to http://www.guitarcenter.com to
find all
of the following equipment, books, etc: If you have a decent
computer, then you can get an audio interface for your computer and get
a good microphone and microphone pre-amp. You can get some books
that will tell you exactly what you need and how to set it up (click here and search "home
recording") and check out the books. You will also need audio
recording software for your computer (click here and search "recording
software") those are the computer programs that will let you record,
edit, mix, and master your own songs so you can produce your own album
at home. Make sure you buy a book on home recording so you know
what you need and how to do all of this.
After you produce your own music, or
get it professionally produced, you now have open doors to sell your
music to the entire world. Go upload your music onto
iTunes! (TuneCore: www.tunecore.com). It only costs 99 cents
per song or $9 per album to
upload your music into their database and then millions and millions of
people will have access to your music, and best of all, you get all of
the profts - not just the small 8-18% you would get from your record
label after 80% of your sales money pays the salaries of the record
label staff members and all of the production and marketing
budgets. Its your music, and
you get all the money by selling it on your own. And where do you
get to sell it? On the "digital shelves" right next to your
favorite artists!